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Due to increasing public profile, Bayesian Shift knew it was time to invest in their branding in order to market themselves professionally.

Bayesian Shift trade in financial markets, giving the vast majority of their company profits to charities and socially impactful organisations. Their automated systems combine machine learning and prior knowledge of the markets to predict opportunity together with uncertainty, delivering high return on company capital.

Bayesian Shift


Rebrand, Brand Identity, Graphic Design


Bayesian Shift



The Project

The branding we created is conceptual, avoiding any literal symbolisation such as financial or data imagery. The final icon resembles the shifting of wealth, from one large space, to multiple smaller avenues.

A colour palette of muted neutral tones and greens was chosen to convey the impressive impact Bayesian Shifts is making for environmental & ethical causes.

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